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WCOW - Cow 97 (Sparta) 97.1 FM
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WCOW - Cow 97 (Sparta) 97.1 FM
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WCOW - Cow 97 (Sparta) 97.1 FM
Arbitron ranks COW97, the flagship station of the Sparta-Tomah Broadcasting Company group of stations, as the #1 radio station in the LaCrosse market. 100,000 watts of power means we can reach out to thousands of customers more effectively than other types of media.
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